South Korea

Successful launch of the subscription in South Korea via the Mobilize app

At the end of June 2021, the subsidiary launched a “Renault Mobilize” car subscription service with a full range of fully digital mobility services in South Korea. The Car-Fe event, offering a free coffee with every subscription request, brought in more than 2,000 new members, an increase in subscriber numbers of more than 50% since the launch.

The subscription meets a new customer need, which could represent a significant part of the automotive financing market in the coming years.

Discover more business sites