Subscription: launch of Renault Abo in Germany
Renault Group and our German subsidiary have joined forces with Vive La Car to launch Renault Abo. The objective? To meet a growing demand from German customers for more flexible short-term solutions. Indeed, a study conducted by the “Center of Automotive Research” forecasts that subscription plans will represent around 40% of the retail automotive market in 2030.
Renault Abo, which can be booked 100% online, offers six packages adapted to the customer’s monthly use.